Privacy Policy
Effective Date: September 16, 2026

Cross Creek Medical Clinic, PA (“Cross Creek,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, submit an online form, communicate with our clinical research team, or opt in to receive SMS text messages.

This Privacy Policy applies to information collected through our public website and online research-interest forms. It does not replace Cross Creek Medical Clinic’s Notice of Privacy Practices or any research-study informed-consent document. Additional notices may apply when information is collected in connection with medical care or participation in a clinical research study.


Information We Collect
Depending on how you interact with us, we may collect:

  • Full name

  • Date of birth

  • Telephone number

  • Email address

  • Mailing address, if provided

  • Demographic information, such as ethnicity, if voluntarily provided

  • Preferred dates or times for contact

  • Clinical research studies in which you express interest

  • Medical conditions or health concerns that you voluntarily provide

  • Questions, comments, and other information submitted through our forms

  • SMS consent status and related consent records

  • Website and device information, such as IP address, browser type, device type, pages visited, and referral source

  • Other information you voluntarily provide to us

Please do not submit information that is not necessary for your inquiry.


How We Use Information
We may use information to:

  • Review and respond to clinical research inquiries

  • Contact individuals who request information

  • Answer questions about a selected clinical research study

  • Conduct preliminary eligibility or prescreening follow-up

  • Arrange telephone contact with a research coordinator

  • Schedule or coordinate research-related activities when appropriate

  • Maintain records of inquiries, communications, and consent

  • Operate, maintain, secure, and improve our website and forms

  • Detect and prevent fraud, misuse, security incidents, or unlawful activity

  • Comply with legal, regulatory, ethical, contractual, and research-related obligations

  • Protect the rights, safety, and property of Cross Creek Medical Clinic, our personnel, research participants, and others

Submitting a research-interest form does not guarantee eligibility, enrollment, treatment, compensation, or participation in a clinical research study.

Clinical Research Information
Information submitted through a research-interest form may be reviewed by authorized Cross Creek Medical Clinic research personnel to respond to the inquiry and evaluate whether additional prescreening may be appropriate.
If an individual proceeds with formal screening or study participation, additional notices, authorizations, and informed-consent documents may apply. Those documents will explain how information is collected, used, and disclosed for the applicable clinical research study.

SMS/Text Messaging
Individuals may separately and voluntarily opt in to receive SMS messages from Cross Creek Medical Clinic, PA regarding a clinical research inquiry they submitted and related eligibility or prescreening follow-up.
The SMS consent checkbox is optional and is not selected by default. Consent to receive SMS messages is not a condition of receiving medical care or participating in a clinical research study.
Message frequency varies. Message and data rates may apply according to the individual’s wireless plan.
Reply STOP to opt out of SMS messages at any time. After opting out, the individual may receive one final message confirming the opt-out request. Reply HELP for assistance or call 910-900-8519 for help with the SMS program.
Wireless carriers are not liable for delayed or undelivered messages.
SMS messages may not be encrypted. Individuals should not send diagnoses, detailed medical histories, Social Security numbers, financial information, or other highly sensitive information by text message. Contact the clinic by telephone if sensitive information must be discussed.

Mobile Information and SMS Consent Privacy

We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes. 
Mobile telephone information, SMS opt-in data, and SMS consent records will not be sold, rented, or disclosed to third parties or affiliates for their own marketing or promotional purposes.
We may disclose mobile information to service providers that help us operate the SMS program, such as telecommunications, messaging, website-form, hosting, security, and technology providers. These providers may use the information only as necessary to provide services to Cross Creek Medical Clinic, PA or as required by law.
SMS opt-in data and consent will not be shared with third parties for purposes unrelated to providing the messaging program described at the time of consent.


How We Disclose Information
We do not sell or rent personal information.
We may disclose information:

  • To authorized Cross Creek Medical Clinic personnel who need it to perform their duties

  • To service providers that support our website, forms, communications, information technology, security, or business operations

  • To research investigators, study teams, Institutional Review Boards, sponsors, contract research organizations, laboratories, or other research partners when appropriate and permitted for a particular study

  • To healthcare providers or organizations when authorized or otherwise permitted by applicable law

  • To government, regulatory, judicial, or law-enforcement authorities when legally required

  • To protect the rights, safety, security, or property of Cross Creek Medical Clinic or others

  • In connection with a merger, acquisition, restructuring, or transfer of organizational assets, subject to applicable privacy requirements

  • With the individual’s direction or consent

Service providers are expected to safeguard information and use it only for the services they provide to us.

Cookies and Website Technologies
Our website may use cookies and similar technologies to:

  • Enable website functions

  • Remember preferences

  • Understand website traffic and performance

  • Detect technical or security problems

  • Improve website usability

Browser settings may allow visitors to block or delete cookies. Disabling cookies may affect the operation of certain website features.


Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, use, alteration, or disclosure.
No website, online form, email system, or SMS service can be guaranteed to be completely secure. Individuals should use caution when transmitting sensitive information electronically.

Data Retention
We retain information for as long as reasonably necessary to:

  • Respond to inquiries

  • Maintain consent and communication records

  • Support clinical research operations

  • Meet legal, regulatory, contractual, ethical, and recordkeeping obligations

  • Resolve disputes and enforce agreements

  • Protect the security and integrity of our systems

Retention periods may vary depending on the type of information and the purpose for which it was collected.

Individual Choices and Requests
Subject to applicable law and verification of identity, individuals may contact us to:

  • Ask what information we maintain about them

  • Request correction of inaccurate information

  • Request deletion of information when legally permitted

  • Withdraw consent for optional communications

  • Ask questions about how information is used or disclosed

Certain information may need to be retained for legal, regulatory, clinical research, security, or recordkeeping purposes.

To stop SMS messages, reply STOP. To request SMS assistance, reply HELP or call 910-900-8519.


Children’s Privacy
Our public research-interest form is not intended for children under 13 to submit independently. A parent or legal guardian should contact the clinic before providing information about a child. We do not knowingly collect personal information directly from children under 13 through the form without appropriate authorization.

Third-Party Websites
Our website may contain links to websites or services operated by third parties. Cross Creek Medical Clinic is not responsible for the privacy practices, content, or security of third-party websites. Visitors should review the privacy policy of each third-party service they use.

Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, technology, or legal obligations. The revised policy will be posted on this page with an updated effective date.

Contact Us
Questions about this Privacy Policy, the research-interest form, or our SMS practices may be directed to:

Cross Creek Medical Clinic, PA
1309 Medical Drive
Fayetteville, NC 28304

Main clinic: 910-437-5130
SMS program support: 910-900-8519
Email: research@crosscreekmedical.com